We help retailers, brands, and stores  build a stronger in-store and online marketing proposition worth investment and and drive ROI. We enable clients to build greater impact in busy retail environments and collect data to support future growth.

 

With experience in wholesale marketing, in-store marketing and strategic media planning, Agency Of Others is perfectly equipped to build retailers presence and sales.

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We work with specialists in in-store digital, marketing and mobile communications to cover every step of every shopper in any retail environment. 

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Patrick Martin has developed new retail marketing opportunities across Europe whilst working for Ralph Lauren, Harrods and Omnicom. He has tested new technologies and campaign strategies in-store and online for many global brands and stores, including:

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DENMARK: Illum, Magasin Du Nord, 

FRANCE: BHV, Galeries Lafayette, Printemps

GERMANY: Breuninger, Hirmer, KaDeWe, Loden Frey, Oberpollinger, Zalando

HOLLAND: DeBijenkorf

ITALY: La Rinascente, Coin

NORWAY: Steen & Ström

SPAIN: El Corte Ingles

SWEDEN: NK

UK: Harrods, House of Fraser, John Lewis, Selfridges

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He has built and tested new  ways of exciting shoppers at point of sales to reach relevant consumers and improve the in-store environment and experience. Examples include:

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- NFC mobile technology allowing 24-hour window shopping plus in-store navigation

- Native influencer content creation with in-store and online digital amplification

- First ever simultaneous GQ and Glamour influencer partnership

- Mobile targeting and data sharing to drive insight and sell-through

- New and permanent brand installations in-store

- Superbrand exhibitions and amplification across channels

- Installation of mobile technology to measure in-store consumer shopping habits

- Cut-through and standout campaigns for retailers and brands internationally

 

We work to the principle that applying a new strategy and relevant technology is far more powerful for retailers, than hypothesizing and waiting for a competitor to show them how.