We excite consumers and revive brands in-store, whilst energising the stores themselves.
Working with
Multi-brand Retailers
In-store Media Inventory
Store Elevation
Data Collection
Media Pricing
Brand Demand
Media Sales
Content
Collaboration
In the multi-brand point of sale, the customer journey doesn't end, it resets. With 74% of shoppers discovering and purchasing a product in-store, reconnecting retailers’ brands and shoppers at point of sale is our core work.
By doing this, we also modernise store environment, and boost customer excitement and experience. We can progress your in-store media to provide brands a more desirable opportunity to invest in, and repeat, with our experience in all major European department stores.
By understanding your business and communications goals, we work with you to drive sell-through and media sales profits in the following areas:
Is your in-store media offering cutting-through, are brands interested, and are there untapped opportunities? What can you add or change to make immediate impact on customer experience and sales?
Does your in-store media reflect the presentation and elevation goals of the store? Do you need a fresh perspective with international experience to support your goals?
Are you able to collect data from most shoppers, not just your cardholders? Can you see how they shop? What if you could do this to provide a 100% relevant target audience for growth as well as improving store operations?
Are the rates you charge in-line with EU marketplace based on audience reach and quality benchmarks? What could you do immediately to impact sales and profit?
How are you servicing your brands, are you prioritising new brands, anchor brands or profit-drivers? Is in-store media considered at the moment of buying and contractual stages?
Are omnichannel touchpoints packaged together for best results, are you justifying the rates you charge, are you providing an agency-level professionalism?
What if you could give your team some training to create compelling pitches to brands?
How is your content supporting your brands, product sales and key pushes and is it aligned across all your channels? What if you could tailor your campaigns to be relevant to each and every location?
Are your teams set-up for internal collaboration, do they understand each other's goals? Would learning from international experiences help you work better together?